Over half of Amazon Music Unlimited new payers are Stacked Subscribers – those who already have a paid Amazon service and add more to the bundle. With Spotify, 53% of new entrants were Gateway Subscribers, coming in due to a free trial, recommendations by friends and family, variety of new releases/ artists and audio quality. It’s still behind Spotify, which led the surge with 26% of newcomers.īut it’s ahead of Apple, which has a newcomer share of 13.6%.įree trials are responsible for 22% of new music subscribers, while 14% attribute the action to buying a wireless speaker.įor both Spotify and Amazon Music Unlimited new subscribers in Australia, a wide choice of music is a major attraction.īut there is a difference between the two streaming services, Kantar pointed out. It was chosen by one in five households, and with over 60% paying for it. Kantar revealed that of the 1.1 million households which took on a new music subscription in the three months to June 2021, Amazon was in second place. It’s not surprising that Amazon has extended its free trial in Australia. It also offers personalised streaming stations, Alexa integration, unlimited skips, millions of podcasts and offline playback. Unlike Amazon Music Prime, which for $6.99 offers 22 million music tracks as part of an Amazon Prime subscription, Music Unlimited offers 90 million with high definition options such as Dolby Atmos and 360 Reality Audio which works like a surround sound system. In early February, TMN reported that Apple Music had quietly slashed its trial in Australia down to one month from three months.Īmazon Music Unlimited’s monthly local subscription is $11.99 a month for an individual, $17.99 for a six-member family plan and $4.99 for a single Echo device.
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